AMAAR Real Estate participated in the blood donation campaign launched by Amaar Holding under the theme “Following and Giving,” inspired by the national campaign initiated by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister. The initiative coincided with the launch of the second phase of the national campaign supporting women’s participation in blood donation, reinforcing their humanitarian role and community contribution.
The initiative reflects the company’s commitment to social responsibility and the promotion of a culture of volunteerism and humanitarian giving. Employees of Amaar Holding and its subsidiaries took part in the event, which was held in the lobby of the Amaar Tower in Al Khobar on Tuesday, from 9:30 a.m. to 2:00 p.m.
The event witnessed remarkable engagement, with 40 donors participating within three and a half hours.
The initiative aims to offer a “drop of life” that restores hope to a patient or contributes to saving a human life—an effort that embodies the company’s vision of placing people at the heart of its mission and values. It also reinforces the sustainability of its social initiatives in alignment with the private sector’s role in enhancing quality of life.
